Big Softy
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
The AMEE annual conference is now established as the key meeting for all involved in medical and healthcare professions education including teachers, educationists, researchers, administrators and students. The conference attracts over 3200+ delegates annually
Deliverables
We helped AMEE develop a new ‘Pay per view’ live stream campaign. Viewers paid a small fee to watch live and on-demand, and all proceedings were recorded and made available for 12 months access. This amazing conference attracts over 4000+ delegates from some of the worlds’ best medical schools – and it was our 7th year filming and live streaming congress.
Results
We helped AMEE capture over 200 keynote sessions – and these were made available on a password protected video on demand archive – fully edited and uploaded from the venue. Viewers paid to access the live and on-demand stream and we helped the Association generate a new revenue stream – helping them recoup all production costs. It’s our 7th year working with AMEE – and the congress is a truly fascinating show – a place where the world’s best medical educators meet and learn from top speakers from the industry.
